L37 Development
Serif
960 Market Street, San Francisco, California 94102
Serif is a new pre-construction condominium by L37 Development in San Francisco, California.
Serif is a completed condominium at 960 Market Street in downtown San Francisco, delivered by L37 Development (formerly Group I). Homes here range from compact studios to two-bedroom residences, roughly 339 to 1,200 square feet.
Because the building was finished in 2021, the residences are move-in ready — a straightforward option for buyers who want to skip the wait that comes with earlier-stage projects.
Key project details
- Location
- 960 Market Street, San Francisco, California 94102, San Francisco, California
- Developer
- L37 Development
- Home types
- Studio to 2-bedroom residences, approximately 339–1,200 sq ft
- Pricing
- From $386,500
- Occupancy
- Completed 2021; move-in ready
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How this listing is verified
- ✓ Listing facts compiled from multiple public sources and cross-checked by LIQWD's audit system
- ✓ Pricing and availability update as builders release them — last updated July 4, 2026
- ✓ Corrections from verified agents and builders are reviewed by our team — pre-construction details change; confirm final terms with the sales team
Local amenities
Serif sits along the Market Street corridor in central San Francisco, one of the city's most walkable and well-served districts. Residents are within easy reach of the shopping, restaurants, cafés, and everyday services that line the downtown core and surrounding Union Square area.
Specific nearby businesses and institutions aren't listed here, but the address places the building squarely within downtown San Francisco, where daily needs, cultural venues, and workplaces are typically just a short walk away.
Getting around
A downtown Market Street address puts Serif in one of San Francisco's most transit-rich areas. The Market Street spine is served by Muni Metro and BART, along with the city's extensive bus and streetcar network, making car-free travel across the city and the wider Bay Area practical. For drivers, the downtown location connects to the region's major routes, including access toward US-101 and the Bay Bridge (I-80).
About L37 Development
L37 Development, formerly known as Group I, is a real estate developer active in San Francisco. The firm delivered Serif as a completed condominium project in the city's downtown core. Buyers evaluating the building should confirm specifics such as warranty coverage and remaining availability directly with the developer or its sales team.
Buying pre-construction at Serif
Buying in a completed condominium like Serif differs from buying at the pre-construction stage. Because the building is finished, you can typically tour the actual home, see the finishes in person, and close on a normal purchase timeline rather than waiting through interim occupancy and final registration.
Serif is located in San Francisco, California. California does not apply Ontario- or B.C.-style statutory rescission rules to this type of resale-ready condominium purchase, so buyers should rely on their purchase contract, review the condominium's governing documents and any homeowners' association disclosures, and work with a licensed local agent and real estate attorney to understand contingencies and closing terms.
Registering early for information on a project like this can still help you learn about available units, pricing, and any incentives before they are widely marketed. Always confirm the specifics — including deposit and financing requirements — directly with the developer or your representative.
Frequently asked questions
Where is Serif located?
Serif is located at 960 Market Street in downtown San Francisco, California 94102, along the central Market Street corridor near Union Square.
Who is the developer of Serif?
Serif was developed by L37 Development, formerly known as Group I, a San Francisco real estate developer.
What types of homes are available at Serif?
The building offers studio, one-bedroom, and two-bedroom condominium residences ranging from approximately 339 to 1,200 square feet.
How much do homes at Serif cost?
Pricing starts from $386,500 USD. Contact the sales team to confirm current availability and pricing for specific layouts.
Is Serif ready to move in?
Yes. Serif was completed in 2021 and the residences are move-in ready, so there is no construction wait for buyers.
How do I get more information about buying at Serif?
You can register your interest to receive details on available homes, pricing, and floor plans, which the developer and its sales team will confirm.
Information last updated July 4, 2026. Details are provided by the builder and may change without notice.
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