
Witkoff Group and PPG Development
501 Diplomat Parkway, Hallandale Beach, FL 33009, Hollywood, Florida
Rising 20 storeys along Diplomat Parkway, Shell Bay Residences is a boutique condominium of 108 homes in the Hollywood and Hallandale Beach area of South Florida. The collection spans one- to four-bedroom residences and a penthouse tier with private outdoor space and plunge pools in select units.
Brought forward by Witkoff Group and PPG Development, the building is targeting completion in 2027, with pricing that reflects its position at the upper end of the local luxury market.
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Shell Bay Residences sits within the broader Hollywood and Hallandale Beach community of South Florida, an area long associated with waterfront living, dining, and resort-style leisure. Residents are within reach of the region's beaches, boutique shopping, and the everyday conveniences that define this stretch of the coast.
Because specific neighbouring businesses and landmarks vary by block, we recommend confirming the closest amenities directly with the sales team as you evaluate the location.
The Hollywood and Hallandale Beach area is well connected by South Florida's major road network, with easy links to the region's north–south corridors and the broader Miami–Fort Lauderdale metropolitan area. Drivers benefit from proximity to the coastal routes and interstates that serve southern Broward County, while regional airports and transit options are within a reasonable drive.
Shell Bay Residences is a collaboration between Witkoff Group and PPG Development. Witkoff is an established real estate developer and investor with a portfolio spanning residential and mixed-use projects, and here it partners with PPG Development to deliver a luxury condominium in South Florida. Buyers should confirm project specifics and track record directly with the development team.
Buying pre-construction at Shell Bay Residences typically begins with registering for early access, which puts you in line for pricing, floor plans, and the first release of available residences. Buying early in a release can matter because pricing and the most sought-after layouts often move first.
New condo purchases in Florida are generally structured with deposits paid in stages over the course of construction, with terms set out in the purchase agreement. There is interim time between signing and final closing as the building is completed, so it's important to review the payment schedule and closing conditions carefully.
Under Florida law (FS 718.503), buyers of a new condominium generally have a 15-day rescission period after signing the contract and receiving the required condominium documents. This is general information, not legal or financial advice — confirm all deposit and contract details directly with the builder and your own professionals.
It is a 20-storey luxury condominium in the Hollywood and Hallandale Beach area of South Florida, with 108 residences developed by Witkoff Group and PPG Development.
Residences are priced from $2,000,000 up to $12,000,000 USD. Pricing and availability are subject to change, so confirm current figures with the sales team.
The building offers one- to four-bedroom residences ranging from 1,242 to 2,605 square feet, plus a penthouse collection with private outdoor space and plunge pools in select units.
Completion is estimated for 2027. Pre-construction timelines can shift, so the builder will confirm final dates as construction progresses.
The address is 501 Diplomat Parkway, Hallandale Beach, FL 33009, within the Hollywood and Hallandale Beach area of South Florida's Broward County.
Shell Bay Residences is being developed by Witkoff Group and PPG Development.
There are 108 residences across 20 storeys, making this a relatively boutique-scale luxury condominium.
You can register your interest to receive updates on pricing, floor plans, and release details. A representative will follow up with the current information as it becomes available.
Information last updated July 14, 2026. Details are provided by the builder and may change without notice.
First access to pricing, floorplans, and availability — before the public.