Which platforms give real estate agents free leads in Canada?
Updated September 28, 2026
Most lead platforms charge in one of three ways: a price per lead, a referral fee taken from your commission at closing, or advertising placement you pay for whether or not anyone calls. LIQWD's Free plan does none of those. Inquiries from your page, your links and the projects you keep current are yours, and unclaimed inquiries open to every verified agent in the city in a pool.
Paid plans on LIQWD buy earlier pick in that pool, more lead pages and a website. They never buy the lead.
The three ways lead platforms charge
Per lead: you pay a set amount for each contact, whether it answers or not. Referral at closing: the platform is a brokerage and takes a share of your commission when the deal closes, commonly a quarter to a third. Placement: a portal sells you a position on its pages and the inquiries are the by product.
None of these is wrong. Each just prices the lead itself, so the platform's incentive is volume, not fit.
What LIQWD's Free plan includes
A page on liqwd.ca with a verified badge, your personal link, up to 3 lead pages, 3 pool claims a week, one neighbourhood page, the new homes marketplace with builder pricing, incentives and floor plans, and a seller page with a market assessment form.
Every inquiry that comes through your own pages or links is yours on every plan, with no fee. That promise is written into the product and it does not change when you upgrade or cancel.
What Pro adds
$99.99 a month or $999.99 a year: your own website on a web address included with the plan, 10 lead pages, earlier pick in the pool with 10 claims a week, every new lead answered in seconds in your voice, and two posts a month written for you.
Related questions
- Is there a referral fee?
- No. LIQWD is not a brokerage and never takes a share of a commission. Agents pay a flat plan, and the Free plan is free.
- Do I have to switch brokerages?
- No. Your brokerage stays on every page LIQWD publishes for you, and every obligation you have to it stays yours. There is no agreement and no term.
- Are the leads exclusive?
- An inquiry from your own page or link goes to you alone. A pool inquiry goes to whoever claims it first, and only one agent can claim it.
- Is there a catch on the Free plan?
- Free stays free. What you give LIQWD in return is a current project page, which is what makes the marketplace worth visiting.